Curriculum Vitae (CV)

• As head of the technical SEO team, managed 12 client accounts across 45 European markets.
• Led critical business workstreams from ideation through to completion, such as website re-platforming, migrations, and domain changes for Disney Store, Canada Goose, and Johnson & Johnson.
• Seamlessly migrated all Acuvue’s global websites onto a standardized platform, reducing the local market workload by 30% through templated changes.
• Created the new global audit template, which has been adopted as the standard best practice audit template and rolled out across our multinational offices.
• Led team of 4 with focus on development of junior talent and diffusing best-in-class knowledge from global offices into the UK team.
• Awarded Disney Store EMEA business after significantly exceeding client sales targets and expectations by delivering 30% YoY growth for the UK Market.

—————————————————————————————————————

Search Manager
June 2016 – January 2017
Reprise Digital Toronto

• As key point of contact for over 30 Canadian accounts, shaped client strategy and drove excellent results by combining on page technical optimizations with off page link building initiatives.
• Shaped client content strategy utilising Analytics to uncover “optimal recipe difficulty levels” for Hershey’s through custom GA tagging and event tracking analysis.
• Won Cannes Lions award for an innovative campaign developed in collaboration with the Canadian Down Syndrome Society.
• Trained and managed a team of 3 employees in best-in-class practices, Google Analytics, and client management.
• Created 10 client-facing, custom automated data dashboards to help clients action insights from search data more effectively.
• Collaborated with internal and external development agencies to successfully implement technical solutions for clients.

• Developed best practice guidelines to help clients maximize the impact and reach from their PR campaign efforts via search
• Exceeded expectations by providing wire-frames, image alterations, and mock-ups in new client business pitches, which helped win new clients and drive organizational growth
• Drove high client satisfaction by helping clients develop relevant website content to deliver against unmet consumer search queries

————————————————————————————————————-

Marketing and Communications Specialist
LMS PROLINK Ltd:
May – November 2013

• Created marketing content for over 15 different programs in order to strengthen LMS branding, improve the customer experience, and drive sales
• Took the initiative to develop a portfolio of standardized templates, which improved efficiency of the electronic application development process by 50%
• Led the creation of a social media policy for the organization as well as spearheaded the management of all LMS social media accounts and campaigns
• Responsible for creating, reviewing, and finalizing client facing presentations and RFP’s for senior management in order to assure the highest level of quality and professionalism

—————————————————————————————————————

Independent Contractor
Rogers Communications: June 2013 – August 2013

• Handpicked to be part of a team tasked with Rogers create a new flexible dashboard to effectively convey the TV viewership performance data in a report which is now utilized daily
• Upgraded client from using excel spreadsheets to an automated visual dashboard which eliminated the need for manual data manipulation and saved at least 300 hours/year
• Drove high client satisfaction by integrating over 10 additional features and filters into the dashboard, which enabled departments with different target demographics to easily adapt it to their specific needs

• Google AdWords
• Google Analytics