Resume

CANNES LIONS AWARDED WINNING WORK:
GOLD LION:
Branded Content and Entertainment: Digital and Social
SILVER LION:
Excellence in Media Insights & Strategy
Excellence in Data-Driven Targeting
Excellence in Native Advertising
The Webby Award:
Best Use of Data Driven Media

PROFESSIONAL EXPERIENCE
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Senior SEO Technical Account Manager                                                                             January 2017 – Present
Reprise Media, IPG Mediabrands, London UK

  • As head of the technical SEO team, managed 12 client accounts across 45 European markets, spanning multiple industries such as: eCommerce, Luxury & FMCG.
  • Presented and assisted in new business pitches that have generated £600,000 in revenue, successfully delivering full year targets by end of Q2.
  • Led development of junior talent and diffused best-in-class knowledge from global offices into the UK team.
  • Created the new global audit template, which has been adopted as the standard best practice audit template and rolled out across our multinational offices.
  • Conducted over 30 interviews to identify new top talent for the SEO team and successfully converted 85% of offers.

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(SEO) Search Manager                                                                                                   June 2016 – January 2017

Reprise Media Toronto

  • As key point of contact for over 30 Canadian accounts, shaped client strategy and drove excellent results by combining on page technical optimizations with off page link building initiatives.
  • Won Cannes Lions award for an innovative campaign developed in collaboration with the Canadian Down Syndrome Society
  • Trained and managed a team of 3 employees in best-in-class SEO practices, Google Analytics, and client management.
  • Created 10 client-facing, custom automated data dashboards to help clients action insights from search data more effectively.
  • Leveraged search data to gain insight into consumer needs, which was used to shape clients’ 2017 content strategies.
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(SEO) Search Specialist                                                                                                                June 2015 – June 2016
Reprise Media Toronto
  • Successfully implemented over 90% SEO compliance recommendations across 8 website launches, which drove significant organic growth.
  • Created custom excel macros to automate the reporting process, which saved over 450 hours annually.
  • Delivered detailed audits of clients’ websites, incorporating the latest developments in the search landscape to ensure that clients’ organic traffic was well positioned for Google algorithm changes.
  • Led the creation of an influencer outreach campaign toolkit for for our largest CPG Client, which drove significant ranking, DA & PA improvements.
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Search Strategist
Reprise Media Toronto                                                                                                                             May 2014 – June 2015

  • Developed best practice guidelines to help clients maximize the impact and reach from their PR campaign efforts via search
  • Exceeded expectations by providing wire-frames, image alterations, and mock-ups in new client business pitches, which helped win new clients and drive organizational growth
  • Drove high client satisfaction by helping clients develop relevant website content to deliver against unmet consumer search queries

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Marketing and Communications Specialist
LMS PROLINK Ltd: May – November 2013

  • Created marketing content for over 15 different programs in order to strengthen LMS branding, improve the customer experience, and drive sales
  • Took the initiative to develop a portfolio of standardized templates, which improved efficiency of the electronic application development process by 50%
  • Led the creation of a social media policy for the organization as well as spearheaded the management of all LMS social media accounts and campaigns
  • Responsible for creating, reviewing, and finalizing client facing presentations and RFP’s for senior management in order to assure the highest level of quality and professionalism

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Independent Contractor
Top Tier Broadcasting Company: June 2013 – August 2013

  • Handpicked to be part of a team tasked with helping top tier broadcasting company create a new flexible dashboard to effectively convey the TV viewership performance data in a report which is now utilized daily
  • Upgraded client from using excel spreadsheets to an automated visual dashboard which eliminated the need for manual data manipulation and saved at least 300 hours/year
  • Drove high client satisfaction by integrating over 10 additional features and filters into the dashboard, which enabled departments with different target demographics to easily adapt it to their specific needs

EDUCATION 
Bachelor of Commerce  |  September 2009 – Graduated  2013
Ted Rogers School of Management, Ryerson University

  • Major in Entrepreneurship & Strategy, Minor in Finance
  • Recipient of the Bright Ideas Award
Google Adwords & Analytics Certified